Gotcha Matcha

Gotcha is a brand I designed and developed for the packaging course Art-329. The objective was to develop packaging, marketing, and branding for a beverage item. After researching the various markets both in person, online, and internationally, I aimed to create a matcha tea latte brand geared towards teens and young adults. The goal of the brand is to mimic youthful trends to create a fun and colorful product. The project culminated with an Instagram campaign designed to launch the new brand. I extended this project into my design course where I created a branded website for the product using WordPress